Why departmental tribalism kills growth
Most businesses do not have a strategy problem. They have a friction problem - and it lives in the space between Sales, Marketing, Ops and Dev.
Articles
Essays on growth strategy, AI, ecommerce, internationalisation and the operator's craft.
Query fan-out: how AI search becomes research
One prompt now triggers a whole research map. The brands that win will be the ones present across the questions sitting behind it.
Digital PR is becoming machine-readable reputation
AI search turns earned coverage into evidence machines use to decide who to recommend.
Why AI citations are one of the best routes to revenue
AI surfaces are becoming the new layer between intent and decision. Citation is fast becoming the placement that matters.
How AI & i18n will drive global ecommerce further than ever before
AI will not just translate product pages. It will change how brands understand markets, localise buying journeys and scale relevance across borders.