Query fan-out: how AI search becomes research
One prompt now triggers a whole research map. The brands that win will be the ones present across the questions sitting behind it.
Why departmental tribalism kills growth
Most businesses do not have a strategy problem. They have a friction problem - and it lives in the space between Sales, Marketing, Ops and Dev.
By Josh Tulip18 min read
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Digital PR is becoming machine-readable reputation
AI search turns earned coverage into evidence machines use to decide who to recommend.
Why AI citations are one of the best routes to revenue
AI surfaces are becoming the new layer between intent and decision. Citation is fast becoming the placement that matters.
About Josh
Operator, advisor and writer. I've spent 15+ years building and scaling growth systems.
