
Google just revealed how long SEO changes actually take
Twenty hours to discover a URL. Thirty days to refresh one. Google's timing data changes how we should measure SEO.
481,654 datapoints reveal a link between shop instructions and AI recommendations. That isn't proof of cause and effect.


Twenty hours to discover a URL. Thirty days to refresh one. Google's timing data changes how we should measure SEO.
Google is making it more expensive to observe Google at scale. Rank tracking will not disappear, but the economics behind it are changing.

I learned logic trees fixing a broken PC, not from a strategy course. Structured thinking is still the most underrated skill in growth.
The Agency Blueprint for AEO: a free 24-chapter operating model for winning visibility in AI search.
Operator, advisor and writer. I've spent 15+ years building and scaling growth systems.
