
Why departmental tribalism kills growth
Most businesses do not have a strategy problem. They have a friction problem - and it lives in the space between Sales, Marketing, Ops and Dev.
Google's crawl budget update looks minor. Read it closely and it is really about attention - and what information is worth returning to.


Most businesses do not have a strategy problem. They have a friction problem - and it lives in the space between Sales, Marketing, Ops and Dev.

One prompt now triggers a whole research map. The brands that win will be the ones present across the questions sitting behind it.

AI search turns earned coverage into evidence machines use to decide who to recommend.
Operator, advisor and writer. I've spent 15+ years building and scaling growth systems.
