Google is slowly breaking the economics of rank tracking

Google is making it more expensive to observe Google at scale. Rank tracking will not disappear, but the economics behind it are changing.

By Josh Tulip27 August 202610 min read

Read the article

Hand-drawn sketch: a rank tracking dashboard with a rising line graph, a Google search results page with a goto redirect arrow, and a small crawler robot with a magnifying glass, over a pastel yellow brush-swipe.

Latest Articles

View all articles

Hand-drawn sketch: a branching logic tree of boxes with some branches crossed out, beside an old desktop computer tower and a magnifying glass, over a pastel yellow brush-swipe.

Growth Strategy3 August 2026

Why structured thinking is the most underrated growth skill

I learned logic trees fixing a broken PC, not from a strategy course. Structured thinking is still the most underrated skill in growth.

10 min read

Hand-drawn sketch: a central hexagonal agent node with a small robot glyph, connected by ink arrows to icons for database, email, chat, spreadsheet, cloud and chart, over a pastel yellow brush-swipe.

AI23 July 2026

Why growth teams should watch HubSpot's Agent Builder

HubSpot's Agent Builder is not just another AI feature. It is a signal that go-to-market is becoming agentic - and it will change how growth teams work.

9 min read

Hand-drawn sketch: a small crawler robot inspecting the top document on a stack of papers, with a pastel yellow brush-swipe highlight behind it.

SEO22 July 2026

Google's crawl budget update reveals something bigger

Google's crawl budget update looks minor. Read it closely and it is really about attention - and what information is worth returning to.

6 min read

Playbooks

The Agency Blueprint for AEO: a free 24-chapter operating model for winning visibility in AI search.

Read the guide

Browse all playbooks

About Josh

Operator, advisor and writer. I've spent 15+ years building and scaling growth systems.

More about me

Straight to your inbox. No spam, no fluff.