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Part I

Search Has Changed

Chapters 1-3 of The Agency Blueprint for AEO.

  1. Chapter 01 · 3 min readSearch Has Changed ForeverThe largest change in search is not a new results feature. It is the movement from retrieval towards synthesis and recommendation.
  2. Chapter 02 · 3 min readUnderstanding AI SearchAI search does not simply return a stored answer. It constructs an answer from a changing set of instructions, sources and confidence signals.
  3. Chapter 03 · 3 min readWhat Actually Influences AI Visibility?There is unlikely to be one AEO ranking factor. Visibility emerges from the interaction of accessibility, clarity, evidence, authority and reputation.
All contentsNext: Part II - Building Machine Confidence

Notes on growth, AI and ecommerce

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