Building Machine Confidence
Chapters 4-8 of The Agency Blueprint for AEO.
- Introducing the Machine Confidence FrameworkAI does not optimise websites. It builds confidence in entities.
- The AEO AuditThe traditional SEO audit asks whether a website can rank. The AEO audit asks whether an organisation can be discovered, understood, validated and trusted.
- Machine-Readable ReputationYour website is the claim. The wider web is the proof of that claim.
- Technical SEO in an AI WorldTechnical SEO is not less important in AI search. It becomes the infrastructure through which evidence can be retrieved and understood.
- Entity SEO and Information ArchitectureKeywords describe what people ask. Entities describe the things the answer must understand.