Evidence, Authority and Reputation
Chapters 9-12 of The Agency Blueprint for AEO.
- Content and EvidenceAI has not made content irrelevant. It has made average content abundant.
- Authority and CitationsA backlink can signal authority. A citation can also provide the evidence from which an answer is built.
- Reputation and CommunityThe objective is not to fake trust. It is to make genuine trust discoverable.
- Measurement and ReportingAEO measurement is imperfect. That is a reason for better methodology, not false certainty.