Part IV - Get corroborated · Chapter 15

Video, podcasts and third-party lists

Your own site is only part of what gets read.

1 min read

In this piece

Text on your own site is only part of what AI systems read. Video, audio and third-party lists fill many answers.

Video

YouTube is frequently cited, especially for how-to and product questions. Publish clear explainer and demo videos with accurate titles, descriptions and full transcripts. Chapters help systems find the right moment.

Podcasts

Guest appearances put your experts' words into transcripts and show notes on other sites. Choose shows your buyers trust, and make sure show notes name you correctly.

Third-party lists

"Best X" articles on review and media sites are some of the most cited pages for commercial prompts. Find the ones that appear in your audit. Many accept submissions or updates. Some charge, so judge whether they are actually cited before paying.

Common mistakes

  • Videos with no transcript or a vague title.
  • Paying for listings on sites that never appear in answers.

Key takeaways

  • Publish transcripts and accurate titles.
  • Choose podcasts your buyers trust.
  • Only pay for lists that are actually cited.