A plan for running the first loop on three priority topics. Adjust to your team's size.
Days 1 to 30: map and fix access
- Build prompt sets for three topics.
- Run a citation audit across the main platforms.
- Check robots.txt, firewall rules and server logs for AI crawlers.
- Confirm key pages render without JavaScript.
- Set up an AI referral channel in analytics and a baseline prompt report.
Days 31 to 60: become the answer
- Rewrite the main page for each topic answer-first.
- Fill the biggest sub-question gaps with new or expanded sections.
- Publish honest pricing and comparison information.
- Fix entity inconsistencies and structured data.
- Start one piece of original research.
Days 61 to 90: get corroborated and review
- Pitch your research to the sources that appear in your audit.
- Start a review request programme on the platforms that matter.
- Correct or update listings in cited directories and lists.
- Rerun the prompt report and compare against the baseline.
- Decide what to keep, change or stop, and pick next quarter's topics.